MARC BY MARC JACOBS OPHTHALMIC COLLECTION
RETURNS TO THE U.S. MARKET WITH 11 NEW OFFERINGS
PARSIPPANY, NJ – Back by popular demand, Safilo USA is pleased to announce its’ first new Marc by Marc Jacobs ophthalmic offerings since July 2008. The new collection offers 11 vintage inspired, cutting edge styles that set the standard for what’s happening in street fashion. The collection offers eight women’s styles (MMJ434/U, MMJ448/U, MMJ452, MMJ453, MMJ454, MMJ457, MMJ458 and MMJ459) and three unisex styles (MMJ446/U, MMJ447/U and MMJ462).
These new Marc by Marc Jacobs eyewear offerings complement the playful style of the ever-popular clothing and accessories line of the same name, bringing the same sophisticated urban attitude to the brows of fashion-savvy women and men everywhere. The urban inspired designs offer distinctive details in the temples and frames with shapes that are reminiscent of popular styles from the Fifties, Seventies and Eighties. Fun and flirty logo treatments often seen on the brand’s shoes and handbags grace the eyewear as well.
The collection features a predominance of rectangular eye shapes in traditional, soft and shallow silhouettes while also offering a selection of modified ovals and cat-eyes. There are also two semi-rimless styles. Beautiful color combinations fill the line, including violet plum, eggplant crystal, brown teal, rose brown, palladium white blue, dark ruthenium tea, havana violet, burgundy red, sand brown and black white black.
Marketing will include consumer advertising, a new 12-place rotator display and three pre-packed image boxes in a variety of sizes and an informational brochure/catalog.
All styles carry an attractive suggested retail price of $140 - $180.
"We are extremely excited to reintroduce the Marc by Marc Jacobs ophthalmic collection to the marketplace. Marc Jacobs is one of the most coveted names in fashion today and the Marc by Marc Jacobs ophthalmic line is priced right for the target end consumer,” said Dick Russo, executive vice president of Safilo USA.
The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and more than 30 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.